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Case Study
MAMbabyUSA.com


MAM’s aim is to promote and support the healthy development of babies by offering well researched products which are developed to the highest possible standards. MAM new product offerings are based on extensive cooperation with doctors, designers, experienced parents and dedicated employees. Customer awareness has become a key concern for MAM and its competitors within the baby product market.

Seeking a better means to communicate with their target market, MAM asked gNetworks to create an effective interface that would provide a venue to showcase and describe new products, strengthen MAM’s brand awareness, and lay the foundation for future website growth.

- gNetworks worked with MAM and Plenty Creative to organize and design the website in a way that would best satisfy the site’s visitors.

- The team built a site that is easy to navigate and effectively portrays MAM’s focus on keeping babies healthy and happy.

- A “Where to Buy” section was created to provide visitors a list of the closest locations to buy MAM products. This “Where to Buy” section also shows what items are available, if there are any store coupons for this product, and gives the user printable driving instructions.

- The eCommerce portion, built to flow with the design of the site, offers a place to manage general bottle sales and special offer opportunities. Limit controls were established for MAM’s fixed inventory of certain bottles and easy administration controls were set up for quick management of products, special offers, and retailer information.


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